The Modam Group

 

“Modam” is an active base for fashion, design and art that was founded in Tehran in 2016 , carrying its work on two main grounds; i.e. Modam Studio and Modam Concept Store. The activities carried out by these two entities fall into three main categories:

   

      - Design and fabrication of products

      - Presentation and selling of works

      - Cultural and artistic endeavors

 

In general, Modam has been developed in order to identify and manifest the interjection among art, design and fashion. This is to benefit from a borderless outlook in designing and bestowing products that, relying upon their individual approach, can help merge design with its deserving cultural status relying upon their individual attitudes. This is mainly due to Modam’s belief that in the consuming society today, commodities have transformed into media. Hence, not only products can be the media communicating a certain stream of thought, but also can they help spread the thought widely due to their presence in the daily lives of the people.

In addition to providing for the need and quality, Modam seeks to create experience and opportunity in design and production of its works. Thus, commodities are considered as cultural goods, just in the same manner that Modam’s target audience are considered to be of a certain cultural personality that leads them to make their purchases in a smart manner: they can buy less and have more free time in order to elevate their lifestyles.